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Fitbit Flex: Products & Services

Fitbit is dedicated to helping people lead healthier, more active lives.   The company believes that the key is to make it easier for consumers to be more active, eat smarter and get enough sleep.   To this end, Fitbit creates innovative products and online services using new technologies to make people more aware of their everyday activities and motivate them to do more.

Based in San Francisco, Calif. 94105, Fitbit offers:

  • Ultra Wireless Tracker:   Fitbit Ultra's super sensitive 3-D motion sensor tracks your day down to details a pedometer can't catch, showing your exact steps taken, calories burned and distance traveled.   It tells you how well you sleep, monitors how many times and how long you wake up during the night.   You can check your real-time stats at any time with a quick glance at your Fitbit Ultra.   Switch between steps, distance, calories burned and floors climbed (new) with a single button.  The Fitbit Tracker is light and the smallest fitness tracker in the market.   Your stats automatically upload to whenever your Tracker is within about 15 feet of the base station plugged into your Mac or PC.
  • Aria Wi-Fi Smart Scale:   Unlike most scales, Aria’s glass surface contains electrodes that send a small, safe signal through your body to measure body impedance, giving accurate data on your body’s fat and lean mass.   Fitbit Aria body scale taps into your home wireless network to upload your information to your private account automatically each time you step on the scale.   The information you collect using your Fitbit Aria can be viewed with the free Fitbit iPhone app.
  • Premium (membership):   Fitbit Trainer reviews your current activity level and creates a personalized 12-week fitness plan that pushes you to gradually increase your movement.   Personalized reports give you easy-to-read analyses of your week's data and recommend targets for the following week.   Premium benchmarking is an interactive tool that lets you explore the Fitbit database to see how you stand up against your peers.   Set up a custom tracker to easily identify and monitor areas you'd like to improve.   Track your commute time or how many times you eat dessert each week to see the effect on your behavior.   You get unlimited use of one customizable tracker for free, but to add more you'll need to be a premium member.
  • Mobile:  Fitbit Android app is free.   Track on the go by logging food and activities. You can view every step you take towards better fitness now from your Android phone.   Fitbit iPhone app is also free.   Log food and activities wherever you are and get a snapshot of progress towards your goals.   Fitbit Mobile Website is free as well.   Log food and activities on the go from your smart phone.   From your mobile device, just open your web browser and enter
Fitbit Flex: Company Background

Based in San Francisco, Calif. 94105, Fitbit was launched in 2007 by founders James Park (CEO) and Eric Friedman (CTO), both with convincing records of achievements as entrepreneur (James Park) and technologist (Eric Friedman).   Fitbit creates and offers innovative, inspiring products and online services using the power of new technologies to help people lead healthier, more active lives by making it easier for them to be more active, eat smarter and get enough sleep.   Fitbit has won a number of awards -- named a Design and Engineering award honoree and the best in Health and Wellness category in 2009 by the CEA (Consumer Electronics Associations) and runner-up at TechCrunch50 in 2008.

Fitbit Flex: Customer Feedback & Reviews

Reviews (customers’ as well as editorial) about Fitbit from around the Web are mostly positive. e.g. rates Fitbit 4.5-star out of 5 stars based on 1,302 customer reviews.

Posted on
Fitbit Wireless Activity/Sleep Tracker, Black/Blue
Nice Design, Well Made, Website is great too.   The device is well made, and has a sleek design to it. It doesn't feel like it would break open if it got dropped. The button is hard enough to push that you won't push it by accident, but easy to push when you want to.

I've come to really appreciate the ability to track my sleep patterns, especially helpful as I'm a life long insomniac who has taken every sleeping pill ever made. To be able to see the real difference in how I feel on 5 hours of sleep versus 8 hours has been very helpful. And to be able to track the number of times I wake up during the night especially when I'm taking these so-called prescription meds that guarantee me a peaceful nights sleep has been eye-opening, to say the least. Melatonin 10 Grams Melatonin 99% Bulk Powder, as a side bar, has resulted in less "wake ups" than the prescribed meds. Sometimes natural is better for getting a full nights rest, who knew.

The website is very impressive. Good overall feedback of your productivity on any given day/night. You can track just about anything you can imagine with regards to health/wellness. It also correlates that information with your tracker to give you a better picture of health.

I do agree with other reviewers' comments about using the leash, Safety Leash for Pedometer (1) Unit. Helps Save Pedometers From Loss. For a couple extra dollars it's well worth it.

I highly recommend this for anyone who wants to track their daily activity levels or just be more conscious of how much effort they put out during the day. Really a great little device.
- Martin Stiefer, Feb. 6, 2012

Published on
My week with the Fitbit wireless pedometer (abridged)                                                                                                    By Josh Lowensohn, Oct. 1, 2009

CNET Editor Josh Lowensohn spends a week with a new high-tech pedometer called the Fitbit that tracks fitness benchmarks, then sends them to the cloud.

For the past week I've been inseparable from a small bit of black plastic hooked onto my left pocket. It's not a cell phone, or a security card for work. Instead, it's the Fitbit, a high-tech pedometer with a neat trick--it tracks your daily and nightly activities, then sends that information to the cloud wirelessly.

The $99 device was first unveiled at last year's TechCrunch50 show in San Francisco, but the company only began shipping out its first pre-orders last week. I've spent the past seven days using it to track my daily activity levels, as well as my sleeping and eating habits.

Unsurprisingly, it hasn't moved me to make a dramatic shift in the way I live my life, but it has given me a benchmark of how active or inactive I am on a daily, weekly, and monthly basis. In other words, you can be a non-gym rat and still get a multitude of uses out of this, but it will always be more beneficial for highly active people.

… Besides tracking steps, caloric burn, and distance, the Fitbit can be used to monitor sleep duration and habits. This requires users sliding the Fitbit into the included cloth wrist wrap, then holding the Fibit's one button for a few seconds before going to bed, and then again when they wake up…

Fitbit Flex: Business Credibility & Trustworthiness

Fitbit is a BBB member, but not accredited (some businesses are not accredited because they have not sought BBB accreditation).   Fitbit is rated with F (the lowest) grade by BBB.   However, in actual business practice, Fitbit has gained a good reputation. for example, rates Fitbit 4.5-star out of 5 stars based on 1,302 customer reviews.   On Facebook, Fitbit has 24,783 likes and this impressive figure is increasing.   Fitbit has won a number of awards -- named a Design and Engineering award honoree and the best in Health and Wellness category in 2009 by the CEA (Consumer Electronics Associations) and a runner-up at TechCrunch50 in 2008.

Fitbit Flex: Website Popularity & Google Ranking

On Alexa, Fitbit has a three-month global traffic rank of 4,361 and U.S. traffic rank of 1,517.   The site is particularly highly ranked in the cities of Svendborg (#30), Fresno (#180) and Kansas City (#494).   While 64% of visitors to come from the United States, the site is also popular in Denmark, where it is ranked #1,187.   Sites linked in amount to 2,642.   According to, 324,690 people visit monthly.   Fitbit has a Google Page Rank of 6.10 (the page rank value is 6 from 10 possible points).

Fitbit Flex: Social Media Presence

Fitbit operates a blog, with the last posting dated May 29, 2012.   Fitbit has also pages on Facebook with 24,783 likes, which are quickly increasing, and various postings as recent as a few hours ago, e.g. about Fitbit Summer Giveaways lottery.   On Twitter, Fitbit has 4,677 tweets, 12,733 followers and 268 following.

Fitbit Flex: Website Security & Safety

Fitbit uses a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of customers’ data and to protect Fitbit accounts and systems from unauthorized access.   Diagnostic test made on Google today July 27, 2012 confirms that is not currently listed as suspicious.   Over the past 90 days, the site did not appear to function as an intermediary for the infection of any sites and has not hosted any malicious software.

Fitbit Flex: Pricing & Packages

Obviously from the quotes below, Fitbit is competitive in product prices.

1) Ultra Wireless Tracker ………………………….    $99.95
2) Aria Scale ………………………………………..    $129.95
1) CORE Armband + Activity Manager ……………    $149.00 + subscription $6.95/month
    CORE Armband + Activity Manager + Display …   $198.00 + subscription $6.95/month
    LINK Armband  + Activity Manager  ……………..    $199.00 + subscription $6.95/month
1) Striiv Device ……………………………………....    $99.95
2) Wi-Fi Body Scale ………………………………,,,.    $159.00

Fitbit Flex: Shipping Rates & Policies

Overnight orders placed by 11 a.m. PST ship the same day, while all other orders ship the following business day.   Business days are considered Monday through Friday.   There are four shipping methods available -- Free, Standard, Expedited and Overnight.   Free Shipping has a typical delivery time of 5-7 business days, Standard Shipping 3-5 business days and costs $4.99, Expedited Shipping 2-3 business days and costs $9.99, while Overnight Shipping 1 business day and costs $19.99.   Fitbit ships internationally, but it is not specifically written how.   The shipping cost will appear on the shopping cart of the individual countries (Australia, Germany, Spain, France, New Zealand, United Kingdom and U.S.A.).

Fitbit Flex: Payment Methods Accepted

It is written on the shopping cart that Fitbit accepts credit cards, Visa, MasterCard and American Express.   Other alternative payment methods such as Debit Card, PayPal, EbillMe, BillMeLater, E-Check, EFT, QPass etc. are not mentioned anywhere on this merchant’s website.   The payment info form on the shopping cart is marked “secure transaction” and the Privacy Policy page contains a paragraph saying that Fitbit uses a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of customers’ data and to protect Fitbit accounts and systems from unauthorized access.

Fitbit Flex: Returns, Refunds & Exchange Policy

If a customer is not satisfied with a product purchased directly from Fitbit, he/she may return it within 30 days following the date of shipment after obtaining a return material authorization ("RMA").   The product must be received by Fitbit within 10 days after issuance of the RMA and must be packed in the original, unopened and unmarked packaging including any accessories, manuals, documentation and registration that shipped with the product.   A $15.00 open box fee will be assessed on any opened hardware or accessory and damage and missing part restocking fees may apply.   The RMA number must be included with the returned product.

If a product is returned (a) without a RMA from Fitbit, (b) beyond the 10-day RMA issuance period or (c) without proper packaging, Fitbit retains the right to either refuse delivery of such return or charge the customer a restocking fee.

If the item is returned according to this policy, Fitbit will exchange it or offer a refund of the purchase price paid, which will be made by crediting the account used to make the original purchase.   The time to credit the customer’s account may vary, depending on processing time, a minimum of four weeks.

Shipping and handling charges, gift-wrap fees and taxes paid (e.g., state, customs, VAT) are not refundable.   The customer is responsible for and must prepay all shipping charges and he/she shall assume all risk of loss or damage to the product while in transit to Fitbit.

Complete details are published on the Returns & Warranty page.

Fitbit: Product images & screenshots
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Comments (1)
Ranked #3 in

How interesting that BBB gives an F rating, yet elsewhere on the web there are high ratings!

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